Intro: [00:00:00] Welcome to the Stacey Salyer Show, the podcast for property management leaders ready to think bigger about growth. I'm Stacey Salyer and the only acquisition strategist in this industry who sat on all sides of the m and a table. I've been the buyer acquiring a 370 door competitor during CO using seller financing.
I've been the seller building and exiting a seven figure business. And I've been the corporate evaluator as director of acquisitions, assessing over hundreds of companies nationally. That means I know exactly what you're thinking, what you're missing, and what actually works when it comes to buying and integrating in this space.
On this show, we dig into acquisitions as a real business tool. Not luck, not someday. You'll learn positioning, strategy, numbers, and integration from someone who's actually done it all. Let's go.
Stacey Salyer: Welcome back to the Stacey [00:01:00] Salyer Show where I talk about, when Boomers retire, you acquire. So I teach property management, business owners and investors on how to go out and source property management companies. And today I have an amazing guest on, in fact, I don't even think she knows this, but I have followed them on social media for the last few years.
And this last year I actually got to meet my amazing guest. So I have Liz. Faircloth on from Invest Her and I'm excited that you decided to join me today.
Liz Faircloth: Absolutely. Excited to have the conversation. Nice to see you, Stacey.
Stacey Salyer: Yeah. Yeah. So I know a lot of people know who you are and what you and your co-founder have done, but if you don't mind just kind of giving us a quick recap on all the amazing things that you've built and kinda what you do.
And we'll go from there.
Liz Faircloth: Absolutely. So I've been investing for two decades now, which is crazy. Can't see on my gray hair, but I've been investing for a couple decades [00:02:00] now. And I started in multifamily. So you know, when I was in my twenties, my brother-in-law had me, rich Dad, poor dad.
I was going to school to become a social worker, wanted to be a therapist, and he handed me that book and said, you need to read this. So I did. And that forever. Shifted my perspective on business and entrepreneurship and investing and things that I'd never even heard about honestly until I read that book.
So, at that moment, one of the things in that book that gets overlooked is in order to become an investor, entrepreneur, you need to know how to sell. You need to know how to interact with people. Enroll them and connect with them. And so that was one of the biggest takeaways I got. So at that moment, I decided not to get into social work, per se, and actually pursue more of a sales position.
And I ended up working for about 10 years while my husband and I built our portfolio. I started working for a company that where I helped companies with a personality profiling and hiring and really management development. But I sold. [00:03:00] Products , to companies. So I learned that skill, if you will, selling .
So, as I grew that and transitioned to leaving that and working full-time with my husband, we scaled , our portfolio. So a lot of different. Asset classes over the years, quite honestly, but we really got our niche in multifamily. Okay. Larger multifamily. So we own and control about 2000 units in about five states.
We've done new construction. We've had commercial buildings, we have raw land. I've done tons of fix and flips doing a ground up construction project right now. So. Involved in a lot of different aspects of real estate over the years. And quickly put, while I was building my own portfolio, I met my now partner and co-founder on Dresa.
And we would go to events as we were active investors and be like, where are the women in this business? And this was eight years
Stacey Salyer: ago,
Liz Faircloth: right? And we're like where are they?
Stacey Salyer: Right, right,
Liz Faircloth: and then we also had different moments of our own life we were going through. I just had my first kiddo and felt like I had everything on [00:04:00] paper, but I was missing something.
Mm-hmm. Some meaning and purpose in my own life. And she was going through a divorce. And same, she was missing some meaning and purpose and so we kind of put our heads together and said, what would be really. Purposeful and passionate about is serving and connecting women and creating a community where women felt safe to invest and to build their wealth on their own terms.
So that was the original premise eight years ago, and we've, grown since then. And really all about supporting women in this space of growing their wealth, right? In, in their own, in their, on their own way. But. On their own terms. It's really important.
Stacey Salyer: Yeah. No, I love that. Well, okay, so I have so many questions but I'll dive into kind of first your group.
So you guys started it eight years ago you said? Yeah. Okay. Started
Liz Faircloth: our podcast. Yeah, we started our podcast about eight years ago.
Stacey Salyer: Mm-hmm. Okay. That's so cool. And then did you also start building the online community at that same time?
Liz Faircloth: Yeah. It's funny, right? Because at first we were like, we just need to do something.
So we started a podcast and. And we're like, let's start a Facebook group. 'cause that would make sense. Yep. If there's anyone that wants [00:05:00] to, be part of this with us and, would start with like 40 of our people that we knew, liked and trusted just join our Facebook group. We have about 17,000 women now in that Facebook group.
Stacey Salyer: Mm-hmm.
Um,
Liz Faircloth: And then over time we'd be listening and hearing what women wanted and needed and Okay, what could we put in place? We can create that community. Right? And so, we formed a mentorship program called Strive, which is for women who are growing their portfolio. Okay. And are just quite honestly doing it all alone.
Right. So we developed that we launched Investor Khan, which I'm so excited that you're gonna be at and one of our featured partners there. And that's gonna be for women who are growing their portfolios. And they're looking to uplevel themselves and their portfolios by getting the right content and being around the right support network.
Right? So we've kind of grown both online and offline and we're, it's cool transitioning to a platform soon. So there's even more community building online for the women in our group. But yeah, definitely nationwide and just all about serving that woman [00:06:00] who's tired of doing it by herself.
Right? She's doing all the doing.
Stacey Salyer: Yeah. No, I love that. In fact, I joined your Facebook group a few years ago. Just 'cause I was like, oh wow, women's only investor group. How cool is that? And just be able to glean information from there. So, you've done a lot of attendance in like kind of the male dominated groups, if you will.
I mean, they're not just only guy groups, but they tend to be more male dominated. Yeah. Versus like your own event. What is the biggest difference that you see or that you feel, or maybe your attendees. See and feel between the two Two?
Liz Faircloth: Yeah. It's a great question. 'cause I've spoken at and attended, lots of different conferences and it's interesting to see the differences and to, and then they then to feel those differences.
Right. I think for investor con women are seasoned that are coming. They've done deals. They have experience. Mm-hmm. They're driven, they're ambitious. They're fun, they're all the things right. And they put their head down in focus.
When they come to investor com, it's like you're coming home to being around other [00:07:00] like-minded individuals
Stacey Salyer: mm-hmm.
Liz Faircloth: That are living shared experiences. My life is not the same as your life, Stacey. And no one's life's the same. But there's some sort of like connection, especially as women, as moms, as aunts, as, as all kinda like that generational baggage.
Quite honestly, that's been handed down, that's independent of me living in Pennsylvania. You living where you're living, that we share as women and what we want out of life. And so there's so much more commonality of these women. Differences. And so the women coming are meeting women that they can partner with, that they can network with, that can, they can up level, they can help and then someone else can help them.
It's less of a conference, I'd say in more of a, an experience where women are leaving, having friendships created and, a new idea born in their mind, and then the how to do it versus just going to a conference with a bunch of people what I find is that most conferences are all about well, how many doors do you own?
[00:08:00] And how, how big is your net worth? And I, listen, I think women should be talking more about what we do and how we own what we own. I don't mean that women should dismiss that at all, but women are more in the frame of I wanna be here and I'm here. How do I get there and how can I support you?
How can you support me? Right. So, I don't know, the masks aren't on and there's just this more comradery and collaboration than well, I'm here to get what I need and I'm out. Right. Right. That's not the feeling. And that's what makes the conference more of an experience than a, and I believe a traditional conference.
Stacey Salyer: Right. Yeah. Oh, I love that. I love everything you just said. So I'm super excited to be able to join as a sponsor in June. And I know I, I mean, coming from the industry, 'cause I've been in it a little over 20 years as well. It has been more male dominated. I mean, definitely on the investor side, but he is, being an owner broker of a real estate firm and a property management company, going in those rooms.
And it does tend to be that, in fact, going to property management conferences. It is, well, how many [00:09:00] doors do you have? And yeah, what's your, ROI, what's your NOI, all the things. Right. All the things. Yeah. So I love that, that it's still that, that business, but kind of leveling up and being able to maybe embrace those identities, I'm assuming.
So that's, yeah, that's really cool. As far as kind of like talking about yourself, so you mentioned that you guys have 2000 doors, is that correct?
Liz Faircloth: With investors, right? Yes. Yeah. Not just me personally. Yeah. But yes with other people. Uhhuh.
Stacey Salyer: Well, it's still huge. I mean, even, yeah. So, and you're multi-state and so now do you self-manage those or do you have property management companies, or how does that work?
Liz Faircloth: Yeah we've gone through iterations and evolution with property management. I'd say we have this. Love hate relationship with property management. Just kidding. Right. You're in the business. Oh,
Stacey Salyer: I know.
Liz Faircloth: We, when we started, I just wanna share a little backdrop. When we started out, we kind of built our property management team.
Everything was local, so we were investing only in New Jersey.
Stacey Salyer: Okay.
Liz Faircloth: And so it just made sense. [00:10:00] Everything was within about a half hour. So we had a leasing agent, we had a maintenance tech. We had our, tenant relations person. We had our bookkeeper, we had everybody in-house. And as we started to go outta state, we had to ask the question, are we gonna build a team?
There or are we going to begin to outsource and bring in a third party management company? So at the time of , buying our first at that time, larger property, about 49 units, and it was an hour and a half from our house, we had to really think through what we were gonna do. And I remember talking to Matt, my husband, and like, what are we really great at?
And I don't know if you'd say property management was like the best thing. That we were doing so. You have to run it very operationally, efficiently. Right. And so there's a huge operational element to really good property managers. we did enough and we were doing our best, but I don't know if we were like a 10 outta 10.
So we said, what are we great at? And we really leaned into what we did well and said, okay, let's shift up our business model and start outsourcing to a third party management company. Now, [00:11:00] years later, we started to get so many units in certain states that it made sense to bring it back in house and build out a kind of like a vertical company that was property management.
Right. We're going through some shifts with that too. We've had a company for a few years now. We're actually transitioning back to an outside company for a variety of reasons. So we've really kind of been through all of the iterations of it, I would just say When a lot of investors start bringing it in house and they start doing it themselves, it's a business.
It's, and it's should be treated it as such. And we, it wasn't that we weren't treating it as a business, but it needs to be run top end, with the highest level of efficiencies. And when you're bringing that back in house and you're learning those things, there's a learning curve and some people put those processes and system in place and others.
Struggle with it. So I think we're always leaning into like, where do we shine? What do we do well? Where could we partner? And that's always a question depending on partners and team and people and all of the above.
Stacey Salyer: No, I love that. And I [00:12:00] think it's, you hit on a key point in something that I've, spoke about the last several years, especially when I talked to investors, because I used to manage for quite a few local home builder clients.
Yeah. And so kind of that same thing, like they would bounce back and forth do I keep it in-house? Do I have, your company manage it? But that was my business. I mean, it was literally like I was an expert. I knew. Everything inside now. Landlord, tenant law, all the operations, now with AI incorporating all that in.
But at the same time, then you also bring up another good point. I mean, you could also keep it in-house. That's one thing I'm working on is teaching people like how to go out and purchase a property management company. Right. So that is something an investor could look at as they build their portfolio.
Liz Faircloth: Yeah,
Stacey Salyer: but maybe not them. Specifically running it. So I think it's also hiring the right people, but then again, another thing to manage a whole nother business, so,
Liz Faircloth: Yeah. And it's the right, I think that there's models out there. I think one of my biggest frustrations is people often are like, what's the right way?
Well,
Stacey Salyer: right.
Liz Faircloth: Where isn't a [00:13:00] right way? It depends on all of the above like, time, experience, energy and even when people say what's the right strategy for me? I mean, how am I gonna tell you the right strategy for you? Right. And I do think there are a lot of thought leaders and people out there that are saying, this is the way if you wanna build wealth and real estate.
And I, I just don't, I just don't think there is a way, and I think we need to get away from that and saying, what's gonna work for my life? It's gonna be different than yours. Especially when it comes to property management. I mean, that, that is hands down. Something that is a.
It's a legit business and you gotta have the, you gotta have your stuff together.
Stacey Salyer: You do. Yeah. Especially depending on what state you're in as well. Correct. So I love that. So is that kind of the theme where you work with, like you're teaching your community members? There is no right or wrong way because I feel like, again, and that this is not like a male bashing episode, but I feel like a lot of what I would call like the.
The guy gurus out there that are like, this is how you do it. This is the only way, they're standing in front of a Lamborghini that they probably [00:14:00] rented for their video.
Liz Faircloth: Totally. They don't even know Lamborghini. They don't even, they even know the Lamborghini.
Stacey Salyer: Right. They're 1989 Honda Civic is back parked in the bargain lot.
But anyway. So do you, is that kind of more like your vibe as far as teaching women? There is no right or wrong, like what do you want for your life? So I don't know if you wanna talk more about that.
Liz Faircloth: Yeah, no, absolutely. And we get into that a lot. We do a lot of masterminding with our mentees drive and we'll be on there and I'll get a question, is it the right time for me to, buy an STR or should I hold onto my money right now because I'm not.
Not seeing things that are making sense financially. So there's always those strategic investing questions that we all have. Right. And that's very normal, very real. But to just answer those in a vacuum, I think we're doing people a disservice.
Stacey Salyer: Mm-hmm.
Liz Faircloth: Because it's I can take a lot of roads, but are they leading to me leading where I want them to go?
And do I know where I wanna go? Right. So I'll often say, we just wrapped up a training last week about. Goal setting. And I said before you can [00:15:00] figure out your goal, like what's your North Star? Mm-hmm. What is, what does that, what does success look like to you?
Stacey Salyer: Mm-hmm.
Liz Faircloth: and it could look differently to everyone and something that's gonna get you excited. Often you'll say, okay, in five years, where do you wanna be? And when we'll go, I wanna make this amount of passive income and I wanna travel and I wanna do this. And then there's they're like a six outta 10.
This woman was talking the other day and she just kinda shared what her North Star was, but it was very. It wasn't exciting, honestly. And I'm like, your vision doesn't need to be exciting to me. It should be exciting to you though, but you don't look excited. You look kind of like me. I don't, yeah, I could take it.
I could leave it. I said, what would you, what would excite you? And she goes, well, if you really wanna know. And then she started sharing of what that North Star looks like for her. And she lit up. She got it. A little more energy. I was like, well, that is your North star, my dear. It's not the, I want this in passive income.
I want to, it's road. Basic, no offense, and it's not exciting and our North Star should be exciting. Yeah. So, so she said that and then the question can say, okay, does it make [00:16:00] sense for me to. Buy a property now with that intent in mind, now it becomes much clearer. The answer becomes much more, is this gonna move me towards my goals or is this gonna deter me?
Right? Maybe. Maybe passively investing with so and so makes sense. 'cause then I can learn how to do new construction, which aligns with where I wanna be. Versus again, it's like people try to right. Piecemeal a puzzle and they have no idea what the picture of, what they're even trying to create is. I think that's the biggest mistake.
And I know for me, when I'm really in between decisions, I ask myself like, where, okay, let me reconnect 'cause I'm missing that. Where am I headed? Okay, what's gonna make sense then? And then it becomes decision making becomes simpler and easier and more. I don't know. Easier for us to move forward.
Stacey Salyer: Yeah. Yeah. Do you mind sharing what your North Star is?
Liz Faircloth: Yeah. My North Star right now, and it's evolved and I think that's the other thing is it's not like I had, I've had the same North Star 20 years [00:17:00] ago. 20 years ago, I didn't have any property. We didn't have any assets, so our North Star was owning property and taking passive income.
Right. And we always wanted to move to a community that we loved and we had this vision. Having a family, we have that right. We achieved those things. So me and my husband. We're active investors as well as passive, right? We have both of those going and we're active and passive in multiple businesses right now.
So I think for our North Star in five years, we really see our passive opportunities, increasing our active percentage going down. Not that I wouldn't be active in anything, right? Especially like in just her and things that I'm incredibly passionate about. But our. Having a bigger team or, more streamlined processes and systems.
So we have more free time, we have more time to do passion projects. One of my passion projects is, doing more service work around the country, like in the world like that is something that really, excites me. And it could be with children, it could be with women, those are two groups that are really [00:18:00] so creating more space to do that.
I do that. I'd wanna do it more. I'd like to do it more so. My kids will be a little older. They're still gonna be at home. So it's not like I'm gonna be traveling the world. I don't need to be doing that a hundred percent of the time, but it's like time. Right? Right. I'm always looking at my North Star and like, where do I spending my time?
Mm-hmm. So I feel like I'm spending my time. On my own terms. Now I just, I wanna continue to see it shift and evolve where I'm doing more service work, to be honest. That would be an increase in five years.
Stacey Salyer: Yeah. That's really cool. Yeah, I know last year I turned 50 and it was a big That's big.
Liz Faircloth: Yeah,
Stacey Salyer: it's a big one. It was a big one. And I'm not, and I'm totally embracing it. I've told everybody, I'm like, I'm 50, I'll be 51. Here shortly. But I know kind of that like I had shifted, so I know back in 2016 when I had opened my own property management firm, a single mom of three at the time, and my kids were young and
Liz Faircloth: yeah.
Stacey Salyer: So I had kind of this 10 year. Goal or north Star [00:19:00] and I've reached it. But this last year I shifted and came up with another, like new mantra. Create a life where I can chase sunshine and be present for my family. 'cause I still wanna be present for my family, even though, my kids are adults, but, it's a different kind of like presence.
Liz Faircloth: Yeah.
Stacey Salyer: But yeah, kind of same with you. I mean, I also love service work. I'm a Rotarian, I don't know if you're in a service based club, but
Liz Faircloth: I was in interact when I was in high school.
Stacey Salyer: Oh, that's so cool.
Liz Faircloth: That's back the day. Yes. So I'm familiar with, because I know Interact is like the high school version of Rotary.
Stacey Salyer: Yep, it is. It is. So, yeah. But one thing I really wanna do is actually help the sea turtles. I wanna be Oh, nice. I wanna be the volunteer that like has the special t-shirt that just walks the beach at sunrise and counts the nests or whatever.
Liz Faircloth: It's funny you say that, 'cause my son is all about sea turtles.
He's brought that up to me multiple times. Huh. So, I don't know. I gotta get him connected to some organizations 'cause he brings it up all the time. I'm like, I'm not sure what organizations help see turtles. So
Stacey Salyer: Yeah.
Liz Faircloth: Now you're intriguing me to look into it.
Stacey Salyer: Yeah, well we have a [00:20:00] place in South Carolina.
We have a short term rental in South Carolina. Yeah. North Myrtle Beach. And I've seen the ladies in the t-shirt. That's cool. Walking up and down the beach. So yeah, there's, oh,
Liz Faircloth: they really do have t-shirts, so that's funny. Okay.
Stacey Salyer: Yeah, they do well. Gotcha. I mean, I'm sure you get one as a volunteer, but I'm like that's one of my Yeah.
Goals. I love that. Yeah. And really time, like for me, time also really kind of hit home. When I turned 50. I was like, oh my gosh. 'Cause you're just plugging along and you're doing the things and then all of a sudden you're like, wow, I don't know how many more good years I have left. And and so for me, I know like my filter is really time.
If somebody wants to have a meeting with me. Do I really wanna execute that time or do I what is it that I really wanna do? And even going back to investing, is that actually going to move me forward or is that something that's gonna drag down my time? That's,
Liz Faircloth: yeah.
Stacey Salyer: Am I doing it for ego? 'Cause I think a lot of out in there, in the internet world, it's a lot of like ego, right?
Liz Faircloth: Absolutely.
Stacey Salyer: Versus I feel like you guys have built a really awesome community where it's no, ego. [00:21:00] That's not here. It's just kind of more for you, so that's cool.
Liz Faircloth: Yeah. No, and it is about the, the values comes back to values like, what do I value? And for me too, even the investing projects I've taken on actively, we're doing, me and my husband are doing a ground up construction project in our town, which we've never done anything locally, but it's a community that, it's a high demand, a low supply, a little more of a expensive market.
And, there's just not a lot of homes. So it's an opportunity and there's a lot of people who wanna live here. So we took this project on, but I have to tell you, obviously the finances have to work and everything along those lines, time, money, energy. But my kids haven't seen a lot of the local projects.
'cause we used to have only local, then we went outta state. Then we had kids, right? So they didn't see the early days of me and my husband, like putting furniture together or cleaning apartments. Like they didn't see that and experience that. So, not that I'm literally building this house myself 'cause I have a GC and everything, right?
Stacey Salyer: Right.
Liz Faircloth: I don't wanna make [00:22:00] believe I'm building this house, but I'm going there and I'm managing it. Yeah. I'm going there more often than I would even then I would if. It was further. Right. But at least on a weekly basis, we meet there, we talk about the project, where are we at?
And they're able to see it, they're able to see the progression. The house came down, now the framing is up. So that was a big reason I wanted to do this project, not just for the financial. And I think when we asked those questions of what is my, not my buy box, but like my investment box
Stacey Salyer: mm-hmm.
Liz Faircloth: Things become a little more meaningful. Mm-hmm. It's just to make money. Well, yeah that's obvious. 'cause you don't wanna lose money. Right. But beyond that though, making money isn't gonna do it for me only, honestly. Right. It just isn't, not like when it was when we started.
So there has to be a little bit of a deeper connection here. Am I solving a problem? Am I helping people? What's the, what's really in it for me too so I can feel excited and everything. So.
Stacey Salyer: That's really cool. So do you have your children kind of involved as well so they can kind of see the process or have you taken them a few times at least?[00:23:00]
Liz Faircloth: I have. I have. Yeah. They when we went there, it was a single family home and it got torn down because it just was. Obsolete the structure of it. So we're rebuilding. And my daughter went in there and I gave her some tools just to start, doing whatever she wanna do.
She, we've had a little fun there. But yeah, we've, it's two miles away. So we're in the winter, so right now we can't really bike. Right. But when, the weather was conducive and the weather was cooperative. We'd ride our bike and I'd just walk the property a little bit with them and tell them a little more.
Tell them like, what are we doing? Decisions we're making, challenges we're having all of the above, not just the the good things, but like, how are we working around challenges? I mean, it hasn't snowed in the northeast like it has in such a long time. Right? Our project's been delayed for two weeks.
And I had to explain to them, you know what that means when a project's delayed? They're like, yeah, you just wait. I'm like, no. You wanna know how much it's costing me right now,
Stacey Salyer: right?
Liz Faircloth: For this property to sit with? They're like, what? I'm like, yeah, it's cost me this amount of money. And it wasn't like, it's not a hundred bucks.
This is a right. A
Stacey Salyer: [00:24:00] lot.
Liz Faircloth: This is a $2 million property. I torn down. Right? So this is some serious caring costs. They're like, wow. So it's like giving them a little bit of education as we're going. And I said, well, we'll get back on track, but these are things outta my control. So then I'm like, what can I be doing?
So I'm talking to the designer. We're starting to figure out, 'cause we're just in framing what decisions can we make so we can. Get some things outta the way, like that kind of conversation. They're eight and 12, so I can have those, I can have a little more of a conversation with them. And they're also invested in the property, so they have savings and they're two private lenders.
I mean, obviously we didn't just need their money. Great. They were very minor small investors in this project.
Stacey Salyer: Yeah.
Liz Faircloth: But regardless they are, and they understand that they lent their money to us. To the business and we negotiated a return. And they know their money's in the property, so that's kind of neat too.
Stacey Salyer: Yeah. That's so cool. I love that. I love that you've incorporated your kids and in a smart way, not just like giving them like, oh, someday you're, you didn't get to [00:25:00] get this. Yeah. I love that they, yeah. And learn like firsthand. That's really cool. For sure. Yeah. That's awesome. So I'd love to talk more about your conference that's coming up in June Scottsdale.
Right. Beautiful town.
Liz Faircloth: I'm so
excited.
Stacey Salyer: Yeah, and it's gonna be great. Shouldn't be too hot. It'll be great weather for me. I'm from the Pacific Northwest, so I'm excited. You'll
Liz Faircloth: be like, welcome the warmth.
Stacey Salyer: I know, right? I'll be like, oh my gosh. Sunshine. I like never see this.
Liz Faircloth: I
Stacey Salyer: love that.
Yeah, but I'd love to know kind of more like what what should we expect? People who attend, like what kind of, what, who are they gonna see? What are we gonna hear? All that kind of good stuff.
Liz Faircloth: Just to give you some history.
We went to a conference about me, Andres, about seven years ago when we started invest her. And we looked around and there was no women keynoting. And the only women we saw were women on the stage on a panel
Stacey Salyer: uhhuh.
Liz Faircloth: And the funny thing that they were talking about on the panel was what it's like to be a woman as a real estate investor.
And that's a shared experience that's helpful to discuss on one level, [00:26:00] certainly, right?
Stacey Salyer: Yep.
Liz Faircloth: That's the only thing the woman on the stage is talking about is what it's like to be a woman investor. Seriously. Like that kind of annoyed me because she probably knows a ton about raising capital or multifamily or whatever it is, right?
Stacey Salyer: Yep.
Liz Faircloth: So that was a pain point for us, and we really wanted to shift the dialogue and not just the dialogue of what was being discussed, but. Who was discussing it. Mm-hmm. So we said if we have a conference, women will be speaking from the main stage. They'll be doing breakouts. And we wanted to also be something where it wasn't just content, but it was really about community building and networking in a very mindful way.
We even call it intentional networking. 'cause networking could be intentional. It also could be completely random, to be honest. And the women coming don't have time. For the randomness, to be honest. They're at a point where, not that everyone they have to meet has to change their life, but it has to be a meaningful conversation.
Something that they can have some back and forth you'll either meet [00:27:00] like the next STR mogul or you're meeting somebody who doesn't even know where they are and you're like, do you even know where you are? Like honestly, do you even know where you are?
I literally just had that experience. I went to a conference, I was like, this is why I can't go to conferences. 'cause my level of expectation right, is so high, but
Stacey Salyer: Right.
Liz Faircloth: But no, for investor comm. So we have keynotes and breakouts. But the content special because we focus on real estate investing.
Mm-hmm. Business and self-care. So, we'll have a session on, your mindset and your brain and how to really optimize that. We'll also have really excited about Kate Lazarus. She has written a book called Shoveling Shit. Oh. It's all about and her husband have built and sold.
Over I don't know, $200 billion worth of companies like really successful serial entrepreneur. And she is coming from the space of partnership because that's a big. Need for women in our group and community is I may wanna partner with somebody either financially or on a project or in the business.
How do I navigate that? That's one of the biggest pain points for a lot of the women in our [00:28:00] community. 'cause they get tapped with where they are and they know they need to grow or maybe not grow. Right? So she's talking about partnerships and then we have some great real estate sessions and from estate planning on how to, protect your real estate to cost segregation to st short term rentals. So we really are very diverse in our topics. It's not just how to find a deal. 'cause that no offense is like something you just go on chat, GDP, figure out the hot markets. Yep. We have sessions that you can't use chat GDP for, and it's about that.
Higher level thinking and this is my portfolio. Where do I go from here strategically and what tools do I need to help me get there? And so that's our philosophy around it. And then to have baked in intentional networking time, which, which is really really important and exciting.
It's two and a half days. We have workshops we kick it off with on Sunday. One is on ai. So AI is literally. Changing as we speak in the moment. Yeah. But the Dr. Rachel, who is one of our pod mentors, is leading that workshop all about 'cause she's creating bots and this, and [00:29:00] she's hacking it really well in the STR arena.
Okay. And so she's gonna teach about that. So workshop, so very hands on. Another workshops on raising capital, which is again, another, barrier to entry for a lot of women they raise capital, they work with private lenders or they want to. They just, how do I really present to people in a way that works?
And all of the above that come up comes with that. So, again, conversations that are really helping women grow their businesses, not just their, information. Right. That they need so. So that's a little bit about the conference. And then we end on a big party and then we have full days.
Monday, Tuesday we start on time. We end on time. We're no BS type of people. I love that. And community. We're not just gonna lolly gag and people chit chat all day. No offense. I love chatting. But this conference is very focused. It's for that driven woman who's there to move the needle and quite honestly leave with connections that she wouldn't have had gotten information learned.
Resources she just wouldn't have gotten from being here two and a half days. So that's what we're, and we have wonderful sponsors [00:30:00] and partners like you that are actually solving women's problems. They're actually solving their challenges. I literally get on the phone and have an application and vet every single company that wants to be at Investor Con, not because I don't have anything to do, right?
But because we really want to ensure that we have the right resources of quality companies that actually right. Are there to solve and support women in their growth. That's important and that's a unique as well. 'Cause women love talking about other companies that are there and connecting.
'cause they know we are vetting them. We, they know they're going through our filters which isn't always the case. We just don't wanna waste anyone's time, your time, their time. Anyone that's involved, it's like, how do we do this in an efficient and a really deep way?
Stacey Salyer: I love that. Well, I love all of that.
So as far as like attendees, I mean, is it for like newbie investors, like maybe mid, they already are investors or like any woman
Liz Faircloth: who's
Stacey Salyer: interested in investing.
Liz Faircloth: we've become obsessed with knowing the women who. Come to our conference and who, who are we looking [00:31:00] to serve?
And at the end of the day, if you're serving everyone, you're serving no one. Correct. And so, so something that really is the shared is that this is a driven woman who really wants to build wealth through real estate. Now, she could do that either passively or actively. And most women are doing it both.
Okay. Um, if she's new to investing in real estate, typically she has business experience. She's run another business. She did a point in her life. She may have sold her business and said, I really want to. Buy property or, dive into this realm of real estate. If she's an experienced woman, she typically, so just to give you some stats, last year we had over 55% of women had over five properties in the room.
So half the room owned property and have more than five. And about 45% had about a million in net worth or more. We polled everyone. And it's about 250 women in the room. And we had 1.95 billion of assets under management in the room. So again, varying degrees. You have some women who have a couple properties, you have some women who [00:32:00] have, 40, 50 properties and everything in between. So that's it's a really neat group of women that you're gonna uplevel. Right. You're not just sitting next to someone who, again, doesn't know who, where she is. These, that's not who is at the conference,
Stacey Salyer: right?
Liz Faircloth: Right. I mean, everyone you meet, you're like, whoa.
She's more impressive than that woman. And in a really supportive way. In a very, how do we collaborate and connect and support each other way? Not a Well, I'm gonna out outsmart you here so that's who is there. But yeah, if somebody hasn't invested before, but they want to, and they have the wherewithal, they have the interest or driven and they wanna be other around other like-minded women, yeah, we want you there.
We also want the women that are. Looking to always uplevel and quite honestly run their properties, run their portfolio more efficiently, effectively. That's a big one. Yeah. A lot of women run properties and they don't even know, have property and don't even know how they're doing financially.
Stacey Salyer: Ah, yeah, that is a big big disconnect.
I know, I see that a lot, like with clients that I work for or work with in my business as well. That seems to [00:33:00] be a big thing. It's huge, especially like when you go to conferences and it's very male dominated and you're one of the only females. Yeah. And. I've been there where I didn't feel comfortable even admitting that I had no idea like what they were talking about or, I had an idea, but I wasn't like, I wasn't able to spout off what they were and who knows if they were even being honest, but whatever.
That's true. So That's
Liz Faircloth: true. And we ran this five day challenge and a lot of women. Are scared to look at the numbers. Whether it was upbringing or societal kind of baggage, I call it societal baggage. 'cause I really do think there's a shared baggage that gets given Yeah.
To women that has literally nothing to do with my actual family or my own upbringing. I do believe that. And so. Who said women are not good with numbers? Women are great with numbers. Yeah. We just need to look at them and have a, and have an ability. Like women are super smart women, very capable.
And when I hear a woman saying, ah, I don't wanna look at the numbers. I said, looking at the numbers and having a pulse [00:34:00] is gonna help you make better decisions. And this is coming from someone who i'm like an idea person. I'm a relationship person. Me in spreadsheets, that's, I would rather be doing so many other things, cleaning bathrooms, but now I'm at a point that I actually really like spreadsheets.
I really like looking at the numbers. Not every day, but it helps me even in a portfolio or a property that's not performing as well or is performing well because. It gives you insight. Okay, what do I need to do differently to, to move the needle and not, it's not me, I'm not, I'm not the property.
And I think that's the work too that we get into is it's the superficial conversations that happen at a lot of conferences. We go deep, we even bring women up on the stage like, what's coming up for you? Okay, that's the tactical answer. 'cause that's an easy fix. But now let's really talk about you.
And what's coming up for you as a woman, as a as a leader, that's the work, and that's really where we go. We're not therapists, but
005 InvestHer Community + Conference - Liz Faircloth - Copy: Right.
Liz Faircloth: You can't avoid those conversations if you're trying to grow your wealth. Right. You're in that. Right. So that's the beautiful part [00:35:00] about really developing ourselves too along the way as we build our wealth.
Stacey Salyer: Yeah, I love all that. Well, I'm very excited, I think, and we'll have all the, yeah, we'll have all the information for your conference and everything in the show notes for sure. So people can click the link and hopefully buy tickets. Because I'm assuming tickets are on sale, right?
Liz Faircloth: Yes. Yes, we are.
And we're at a beautiful resort this year the goal is to sell out. 'cause it's a space that's limited in nature. Beautiful resort though. And it's really right on the mountains. I think it's like the number one spa in Scottsdale is at the, at this particular site it's an omni brand.
It's so excited to, to be there, but yeah. Get your ticket. I would love to personally support you 'cause I'm gonna be running around as the host, so if there's something that I can answer for you, you can definitely ask me and I'm happy to help you there.
Stacey Salyer: No, that's awesome. Well, maybe I'll book a couple extra days and use the spot to decompress after.
Yeah, after everything. 'cause it sounds like it's gonna be
Liz Faircloth: full.
Stacey Salyer: right
Up my alley. Well, yeah. Full plus, really diving deep into your personal self and like your identity [00:36:00] and who you are now as a woman and where you wanna be and that future identity. Plus all the good stuff in between, so
Liz Faircloth: absolutely.
Stacey Salyer: I can't wait. That's exciting. Yeah. Well, I, again, really wanna thank you for coming on today. Thank
Liz Faircloth: you for having me.
Stacey Salyer: Yeah. Is there anything else you wanna add before we sign off
Liz Faircloth: I would, I would say that, the one thing we do also during the conference and on every call that I'm part of is what's your one takeaway?
you're listening to this, right, and Kudos to you for engaging in content and listening and growing yourself. But the worst thing you could do and especially for me when I'm listening to content or a podcast, is to do nothing. Yeah. And it doesn't have to be a huge thing, right?
So if you're like, I'm gonna review my 15 properties p and l statements tomorrow, well Godspeed. But I don't even know if I would make that an action step. But maybe it's something you were inspired. One simple action step. Because what I've found is like small things, small actions create momentum.
Stacey Salyer: Yep.
Liz Faircloth: And it also builds confidence in ourselves. So I can't [00:37:00] instill confidence in people or women. That's not the business we're in. However, taking small actions does instill confidence within the women that I see. So do something with what you got today. Just take one, literally small action step. Put on my calendar, to visit this property to maybe do a walkthrough that I, I, don't have that on my calendar or whatever.
Whatever's coming up for you, I don't know. Okay. But write it down and do it, I think would be my last thing to, to share as a suggestion and come to Investor Con. I would love to have you there and invite you to be there with us and play in the arena and, build wealth on your own terms.
That's what we stand for. We're very mission oriented, so.
Stacey Salyer: Yeah. Well, I love that. Yeah. Action creates clarity. Right. So
Liz Faircloth: it does. Yep.
Stacey Salyer: And yep. Obviously you're an action taker and we'll, you'll have a lot of action takers at your conference and that a lot, Leslie, could be one of your actions if you're listening to this and
Liz Faircloth: Yes.
Stacey Salyer: Go click the link and check it out. And I know I would love to meet. People as well. So, thank you [00:38:00] again so much for coming on today. I really appreciate your time and hopefully the weather holds for you.
Liz Faircloth: Yes.
Stacey Salyer: Yeah.
Liz Faircloth: It should be interesting.
Stacey Salyer: I know. All right, well thank you. Thanks for having
Liz Faircloth: me.
Stacey Salyer: Yeah. Alright, have a great day.
Outro: Thanks for listening to the Stacey Salyer show. Here's the deal. You can read about acquisitions anywhere, but you can't learn acquisitions from someone who's done it the way I have as a buyer, a seller, and from the corporate side evaluating hundreds of companies. That's why I need you to subscribe and share this with someone in your network who needs to hear it.
And if this episode landed, leave a five star review. It's how more PM owners find the only acquisition expertise in the space that comes from all sides of the table. And while you're at it, grab my Acquisition Readiness checklist on my website at staceysalyer.com. Then when you're ready to move from Growth Thinking to Growth Building, explore the Built to Acquire program.
Don't leave it on the table. See you [00:39:00] on the next episode.
