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Intro: Welcome to the Stacey Salyer Show, the podcast for property management leaders ready to think bigger about growth. I'm Stacey Salyer and the only acquisition strategist in this industry who sat on all sides of the m and a table. I've been the buyer acquiring a 370 door competitor during COVID using seller financing.
I've been the seller building and exiting a seven figure business. And I've been the corporate evaluator as director of acquisitions, assessing over hundreds of companies nationally. That means I know exactly what you're thinking, what you're missing, and what actually works when it comes to buying and integrating in this space.
On this show, we dig into acquisitions as a real business tool. Not luck, not someday. You'll learn positioning, strategy, numbers, and integration from someone who's actually done it all. Let's go.
Stacey Salyer: Welcome back, my friends, to [00:01:00] the Stacey Salyer Show, where we talk about buying and selling property management companies. And today, I have a guest on. We are going to be talking about SEO, AI. He might have even a few hot takes and lots of other things as well.
So we're gonna dive right in. I want to introduce my good friend out of Florida, Alex Zweydoff with Clearly Digital
Alex Zweydoff: Hey, Stacey. I'm happy to be here. I'm excited we're finally doing this again. We always have so much fun, and who knows what we'll talk about? You never know what's gonna happen with us two together.
Stacey Salyer: You never know. You never know. I know. I, I love it when I have long-term friends on the show because, you know, you just never know where the conversation may lead. And you do have a partner in crime Lacey, out of Texas, but unfortunately she's a little under the weather today, so she could not join us.
But I really would love to dive in as far as your business and a little bit of your background for those listening who maybe don't know you. Kind of how did you get started in property management, and what brought you to where you are now? And tell [00:02:00] us maybe a little bit about what Clear Lead does so we can kinda dive right into that.
Alex Zweydoff: Yeah, so I don't think I ever really told the story of how I got into property management publicly. I've told people, but I m- I met someone in a bar, and I... They asked me if I wanted a job. My husband ran bars and nightclubs for many years. And I was looking for a job at the time.
I was 20. And they're like, " we need help at my property management company." I was like, "Okay." So I went and kind of did it, and I was actually working from home. I was answering their phone, scheduling showings for
them. And then the broker was like, "Hey you're more valuable than scheduling showings."
And he was like, "Come on into the office." And that's kinda how it all started, and it kind of like, then NARPM came into the picture, and then I just took, kept taking every opportunity to kind of learn more and level up myself. 15 years later, I was director of business development for a company here in Orlando.
And I really immersed myself in NARPM. I'm, I'm currently on the NARPM National Board of Directors. Very involved with the Florida Realtors and all that as well, so still very much finger on the pulse and involved in the industry. But I decided that, you know, my talents were needed somewhere else right now.
You [00:03:00] know,
Stacey Salyer: Okay. Yeah. Grow.
Alex Zweydoff: yeah, grow and helping people. So
that's why we created Clue Lead.
Stacey Salyer: so property management picked you up in a bar is basically what I just heard out of that whole story. Yeah.
Alex Zweydoff: it was in a bar, so that's how it happened. But hey, thank God I was in that bar that night and it all happened because, you know, I think everything happens for a reason. Yeah, it might've been a bar, but it was meant for a bigger purpose, and I took that opportunity and I ran with it.
So it turned into a career,
Stacey Salyer: Yeah, no, I love that. That's so cool. So the last 15 years has it been 15 already that you've been in property management? And I know you're very involved in the Realtors Association in your market, and of course NARPM, for those of you who may be new to my show, NARPM is the National Association of Residential Property Managers.
I'm also have been a NARPM member for years. That's actually how we met, I think. I feel like we met way back in the day at a California event maybe,
Alex Zweydoff: I think it was Carlsbad. I think it was Carlsbad, the city. Do you-- I think that's where it was. I think it was at a bar too, actually, from, probably, [00:04:00] if I'm not mistaken.
Stacey Salyer: I mean, really, you know, a lot of property managers spend a lot of time in bars, so I'm kind of not shocked. Actually, I'm a little shocked that that's the first time I've heard of somebody getting recruited out of a bar, but yeah.
Alex Zweydoff: Yeah. Yeah. Yeah, I love it. Okay. Well, good. So now... And you were in biz dev in the, the company you were working for, and I know you were the director of biz dev.
Stacey Salyer: So which is usually you know, bringing on doors like one at a time, right? The business development manager. But I think, you know, you and I talked a little bit before the show, you kind of had a little bit of experience bringing on maybe some slightly larger portfolios or assisting in that. Did you guys do some smaller acquisitions?
Alex Zweydoff: Yeah. Well, I was at two companies over that 15 years. So I'm very much a loyal person. I don't really switch jobs a lot. I kind of like to do what I do un- till I hit that point, I guess. But we actually did some institutional acquisitions back in the day.
There was a big company here that came in town I don't remember their name, but they came in and they bought up a b- bunch of properties during that... It was like 2012-ish, '13. They bought a bunch. They [00:05:00] brought them into property management companies. They like scattered their whole portfolio about a bunch of property.
So maybe every company maybe got like 50 properties. And then they pulled out about a year and a half later. And so we did acquire some of them from the other property management companies that were out there, but they were only small pieces because they did take some back to, in their inventory, but they left some there as well.
So it was kind of just, I was very involved full operations of the business as well, so very much not, beyond business development. Day-to-day, you know, any kind of problem-solving. people always say you're own a property manager. I was a property manager in the sense of I wasn't handling maintenance requests, but I was handling owners, I was handling tenants.
You know, just the whole sphere of things. And I think that over the years, I kind of worked in different positions as well. So I was one of the few people in the business that could actually work every position. You know, I could jump into leasing if I, someone was out sick. I could jump into every kind of aspect.
And I think that's powerful when, in this business. When you can do that, you can create a lot of longevity for yourself if you kind of can do everything
Stacey Salyer: Yeah, for sure. Well, and I think that probably is a great segue too to kind of jump into like what you and Lacey have [00:06:00] created and why. You know, I think when we have people that come from the space, right, like those of us that have been in the space forever, and we have done all those positions, right?
Like we've, you know, helped run evictions. We've, you know, done leasing, all the different aspects. It really makes us better you know, I guess if we want to call ourselves vendors or, partners, affiliate partners in the, in the space. So yeah, do you want to jump in and tell us a little bit more about Clear Lead, kind of like what the vision is?
You know, I really want to set the stage for the, the listeners today as far as, you know, we're gonna be talking about SEO and why that's important. Is SEO dead? How does AI relate to everything? And maybe kind of back up a little bit and tell us, you know, how you and Lacey came about doing this.
Alex Zweydoff: Yeah, so me and Lacey were very much involved in governmental affairs at NARPM. She was actually the chair at the time. And she kind of brought me into the national leadership sphere around it, and I would've never thought about doing it, and that was my one pathway that I could do it, because at the time I couldn't get, the designations that required you to go up to the board and things like that, [00:07:00] just because of bylaws and all that fun stuff.
But she got me involved. We became very close friends. One day we were talking, and we were like talking about SEO, and she's "I'm doing SEO for my website." And I was like, "I'm doing SEO for my website." And so we kind of... It turned into this at 3:00 on Fridays, we'd get on Zoom, and we'd kind of have a most of the time silent working hour, where we're both working on the websites and things like that, sharing tips, sharing tricks.
And it just kind of every happened, just So we literally had a s- standing meeting there, and we just kind of met every, that Friday at 3:00 and just did that. And it I used to have stuff that she didn't know, and she had stuff I didn't know, so we just became very... powerful what we were doing, because we were both seeing results from it.
So we started talking to people about it very low-key, that we were doing change to the website, how it was performing, and all those kind of things. And, "Help me with my website. Help me with my website." And we're like, "We really don't have time to help you. We're doing our own and running property management companies, you know?"
So it's really don't have it. And then one night around midnight in June of 2025, we're like, "Let's just do it. Let's just do it. Let's make the jump, and why not?" And we got online, we filed for our LLC here in Florida. And another funny story pay [00:08:00] attention to your paperwork that you fill in, guys, and make sure that you don't do it at midnight.
Probably not the best advice because I misspelled our name on the LLC paperwork, and going through all the hoops to get that fixed is not fun. Bank accounts had to have the wrong spelling till we got everything fixed. It was a mess. And the State of Florida is a mess. Take forever. But um, it was French for a while.
Uh, Clidy Digital.
Stacey Salyer: funny. Oh, that's really funny how you sp- misspelled digital
Alex Zweydoff: I added an extra I in there, don't ask me how. And then once I saw that, I couldn't stop doing it for like two weeks '
Stacey Salyer: That's so funny. That's funny. Yeah.
Alex Zweydoff: And it just happened, and we made that jump, We started building the website 'cause we knew we needed a website.
For an SEO company, you have to have a website that's actually performing. And so we started pumping out content. We launched the site with 40 blogs, like fully just... Yeah, we really spent time. We, we pumped out a lot of stuff in that, and it was getting that up. Then we started doing the marketing, creating the logos, and it became fun.
We had a lot of fun with it in the beginning. Creating a business is fun. there's a lot of BS in it. I just got my renewal for my business tax receipt, one of my [00:09:00] two that we have to have here in Florida. But it's like those things aren't fun, but like the fun... We got to create and be creative and build a business plan and how we wanna do things.
And me and Lacey, we work so cohesively together 'cause we both don't have egos. This is, I think, the best part about it.
And and we just kind of... We, we wanna see each other win, and it's like we... I watch us on podcasts sometimes, and I'm like the way we like have eye contact to make sure we're not talking over each other or like we know it's some- that's their hot topic and like we communicate in the weirdest ways, and it's just, it...
Me and her created some magic here. And we started this company because we wanted to help our friends in the industry that were not necessarily getting the right SEO services or weren't ranking, weren't getting leads. 'Cause we hear it all the time, and we knew that we kind of found an algorithm that was gonna make it work.
We were... We have had two hard case studies of how if you follow the best practices, you do the things you're supposed to do, you can see success. In two big markets too, San Antonio and Orlando. Can't get much better data than that, and we just ran with it. And then we had... We're so lucky to have people like you and all of our friends in the industry that gave us so [00:10:00] much love when we came out and you know, really supported us, and I think that was a big factor of it too, is just people trust us, and they know that we're not gonna...
Anything we put our name behind, we're not gonna be burning any bridges. And we had a lot of community love in the beginning, people putting it in their newsletters, and just it kind of created this little firestorm. And, you know, here we are a year or maybe 13 months later, and we have a book of clients, and we're doing very well.
I left property management, my full-time property management job to do this full-time. Lacey's still involved in hers, but it's... We've created something magical here, and it's because I think that people were looking for something fresh in this space. And we saw a hole. We saw the hole in the industry, and that's why we jumped on it because if we don't, someone else is going to.
And we're providing SEO services that are actually making a difference in property management companies. More leads, better leads. And it's awesome to see that happen.
Stacey Salyer: Yeah, no, I love that. Yeah, I think it, it's really fun. And, and kind of going back to your earlier comment too, it is so much fun building a business. Well, I think it is. Like, all the little pieces, the marketing pieces, and you know, [00:11:00] it, it's fun to try new things and see what works, what doesn't work, like what, what people like to read or hear or whatever.
So let's kind of jump into SEO because I feel like it's still kind of this big mystery, or maybe it's just a mystery for me. I don't know. But what exactly, like when you talk about SEO, like what, what does that mean, and what does that mean to the average like business owner? 'Cause I, I mean most, most business owners are like, you know, we know basics of business and we have our, strengths and stuff, but I feel like SEO's kind of that thing out there that we just don't know.
Alex Zweydoff: Yeah, and people always say to me like, "Well, if you could do it, why can't I do it myself?" ' Lacey had more formal training. I was very much a self-starter in this. SEO is search engine optimization. How I can put it in plain terms, it's you getting found on Google or now AI as well.
Any kind of search engine even Yahoo, guys. Yahoo's been turning out leads for us like crazy, and I was like, "I forgot Yahoo was around." You have to really think about this, that you're doing more than Google when you're doing this, but it's just getting found organically on a search engine or an [00:12:00] AI tool.
And that's means it's not costing you any money to put an ad out there. You're just showing up organically through keywords or you know, rankings of your page
Stacey Salyer: Okay. And is it, do you mostly focus on websites? Is that just primarily it? Because I, I believe, like for example, I mean, you know, I do a lot of social media marketing. I believe Instagram pulls from, or they pull into Google now. And so, if Instagram posts and stuff are SEO, like word optimized. Am I saying it the right way?
I know that, that helps, right? Is that correct?
Alex Zweydoff: Yeah. If you're not putting your alt text in your images on, It's the alt text. If you go into the settings of it, it's alt text on your actual image. That's where they're pulling it from. It does index into Google. So does LinkedIn. LinkedIn indexes really fast. Instagram takes, I think, a couple days is what I've noticed.
But Instagram is overnight. I did a, I did a post on something the other day, and it's already shown up in Google. I got a Google alert for it that next morning. If you're not using LinkedIn as a tool to grow your business, whatever business you're in putting those thought leader posts out, it really makes a difference.
Google yourself. See how [00:13:00] many links in your LinkedIn posts just showed up. That shows up in your top two pages.
Stacey Salyer: Interesting. Okay. So when you say alt text, can you explain to the listeners if I go do a LinkedIn post, what does that even mean, and where do I put it?
Alex Zweydoff: Yeah. So on LinkedIn, you'll see a little thing that says ALT. Alt text is alternate text that basically describes what the image is. One, this is a way for people who have sight issues when they, the screen readers and things like that, it will read to them like, you know, blonde woman sitting with a blue background and flowers in her right.
You know, it describes what the picture is. That's the big portion of it. So that's the main reason for that tool. But it's also a way for the crawlers to understand what the image is without having to actually crawl the file and, or the image itself. So it saves them time. So it's the alternate text.
It's something that Google and AI both really leverage because they wanna make sure it's ADA compliance. If you don't have alt text on your images, you're not ADA compliant, unfortunately, on your website. not required in there, but it's just another tool to help get those keywords in there.
J- Let me say this, and don't keyword stuff them, you know. But make sure that you, [00:14:00] you could really say property management strategist sitting in front of a blue wall. You know, that kind of thing, that, that works, but don't put it in there seven times
Stacey Salyer: Right. Okay, so alt text needs to be, like have the keywords, like some sort of SEO keywords and should it be specific to my name or if I'm talking about my show to, or how does that
Alex Zweydoff: Don't put your name into it. Like we're looking at the shot review right now. A property management strategist sitting in front of a blue wall, you know, those kind of things. You're working it in a granularly 'cause you don't want to say someone who's doesn't know who , Stacey is you know, maybe not yet.
They will, everyone will know who she is. But I'm saying like someone who's just out there randomly coming across your website or an image on Google, it- they need to know what the image is. 'Cause it's not more, it's not about names and people, it's just about describing the image itself.
Like a blonde woman, that kind of thing. Yeah
Stacey Salyer: I see. Okay. Okay, cool. And so now AI w- I mean, obviously, you know, everybody knows about AI at this point. So now does that change the game for SEO? Is that like jumping in and like crawling, pulling more stuff? Tell me more about that
Alex Zweydoff: Here's [00:15:00] my thoughts on this, and it's from a lot of the research we've done, and if you've ever worked with Lacey Hendrix she sends me articles upon articles upon articles every day. So when I can't sleep at night, I read them sometimes. And not dead, referring to your earlier statement.
but AI is built off the back of good SEO. If you don't follow the SEO practices, you're not being found in AI because they can't find you. And making sure that you are following those practices, so meta tags, which are your meta titles, which is what comes up on your toolbar and, and when you're looking at the top of the title of the page, but also your H1s in your page, your meta descriptions, all the things that tell the AI robots and then Google what the page is about is so important.
And making sure you're following the actual rules within that, like 60 characters and under for title tags, 160 under for meta descriptions. Those really matter 'cause if it truncates it, it makes its own decision of what that page is about. And that's really important because it's using that.
And one of the biggest problems we see with property management websites that or any kind of business website that's being audited is that they're not even allowing the [00:16:00] robot crawlers. They're blocking them from the website. So you can actually put them in... You can actually block them, and you see if they're, if they're blocking, and they can't even know what's on you.
They're never gonna serve you. So you gotta make sure those are unblocked. It's a click, few clicks of a button, and they can crawl your page. But making sure that's the biggest thing we're seeing is they're not being able to crawl you or find you because you've blocked them from your website.
That's usually a security feature that most websites had, but now it's just like it's nature of the business. People didn't, people didn't want AI crawling their website. They didn't want that, you know. That was, that was taboo. And now it's very much If you're not doing it, they're not finding you.
Stacey Salyer: Right. Okay. All right, so you probably, I mean, you just threw out like a bunch of words. Could be people are listening and they're like, "I have no idea what this guy just said."
Alex Zweydoff: Mm-hmm.
Stacey Salyer: There's these like alt texts and meta whatever, whatever, all the things. So if you could maybe break down a little bit, and again, this is, you know, buying and selling property management companies, so we're gonna probably focus on property management websites.
What, like what does an audit encompass and like what, [00:17:00] what kind of things are you seeing maybe kind of if you can do like plain English and, and how can people fix that?
Alex Zweydoff: Yeah, I'm sorry guys, I am very much a nerd in these things, and it kind of just goes, goes a lot for reals. But it's-- So there's basically, there is... Every website has a structure, an SEO structure and those are things that audit's looking for. So
they're just basically descriptions in different forms of whatever your page is serving. So every page has its own meta title, which is just the title of the page. It's basically the title. And then you have the meta description, which is just a description of what the page is about, and it usually has a call to action at the end.
So like book an appointment now free rental analysis, things like that. So it's, what shows up under... When you Google something, y- the title tag is what the, the bigger letters are, and then the description under it, that's the meta description.
Stacey Salyer: Okay. So like I know like when I share links, like if I've set mine up correctly, it'll say, you know, "Salyer is built to acquire a four-month sprint," and then something underwrite. Is
Alex Zweydoff: Yeah, that, that's what... That's exactly what it is, yes. And guys, we audited Stacey's website a long time ago. She was one of our first audits I think we did, and she's good. So, [00:18:00] her, her website was s-sound, technically sound. And it's those little small things. There's, you know, broken links on your website the audit's checking for.
It's, There's so many different things that it checks for. But the most important thing is like those technical things are the big, big issues that you're gonna see. Because if you're-- don't have a technically sound website and a - strong foundation, none of this stuff matters. If someone's coming to your website and they're scrolling and it gets stuck or it's taking time to load, that creates a bad user experience, and that's one of the major things that we see on most property management websites, is the bad user experience. And then the URL structure is usually what the big or the number two problems because property or any kind of website should go, basically, when they're crawling it, it should go down.
So you have your link, you have your homepage, your subpages, those subpages, and it's going down. Most of them go like this. They go wide like wings, and they don't crawl sideways. They crawl down. And so th-that's why we see a lot of times c- their websites don't even get served because they're going-- they literally just go down, and they're not going to the left to right.
And 'cause they get lost, they hit walls, they hit broken links, and that's how they stop. [00:19:00] So it's very expensive for Google or AI to crawl a website. They... It takes time, energy, and money. And so there's certain things that you can do to, one, get rewarded by Google. So Schema is one of the biggest things that is basically a robot code that you put in.
It has all the information about your business, your contact information, your founder information about you, Stacey, all your, designations, things like that. And then it basically just... when the crawlers get to that page, they see that code. They go right to that. They skip everything else, and it basically gives them everything they need to know about your page, and they, they go about their way.
And that, there's a crawl budget as well for each website that they don't tell you what it is. But if they have to spend all that time crawling every image, every link, everything in there most of the time, they don't get to half the content of the property management website. So it's really just following these best technical practices.
But we When we pull the audit, that's what we're looking for mainly, is where are these best practices not being followed? Because they're all can be remedied. That's the great part about it, is so in the average websites, around sixty-eight percent is what we're seeing in the property management [00:20:00] industry.
You'll never get higher than ninety-five because Google's own tools like Google Tag Manager, Google all the different plugins you have to put on your website to actually show up on Google, it definitely it's meant to hurt your score, so you're never gonna ever hit that hundred percent. And it's just looking for those technical things and finding all those things that are gonna help you be served better.
Stacey Salyer: Okay. And so, when you guys audit, I mean, obviously then you'll have a list of things that can be remedied. Do you know offhand like what's the worst score you've ever seen?
Alex Zweydoff: I think it was, it's probably in the 50s. Yeah, nothing, nothing too crazy. We have had some really big like link messes, like I'm talking like spiderweb blew up and just got tangled everywhere. But Here's the thing, most of the companies are around the same score because most of them have the same people building their, their link structure.
And unfortunately, That's not something that they focus on. And it's really seeing that if you take the time to do the things they tell you to do, Google is, you know, Google... we start, we start with Google first 'cause that's been around. We have a lot of data. They have all the... They, they literally give you all the tools for [00:21:00] that to check the different things and all of that.
So when you start with that, and then that's foundation set, then the AI kind of comes in behind it and says, "Okay, you're being... We can find you. We can crawl you." You know, they have all this experience, expertise, authority, and trust. And one thing people always forget is Google serves you to the client when you're searching for someone by keyword.
AI is, is recommending you. They're looking for all the different trust factors as well. So on your links on other sites, what other sites are saying about you. There's so many different things that it takes into place, and you have to really... It's more than just your website. It's off your website too.
Stacey Salyer: Okay, so if I heard you correctly, it sounds like Google will serve you on a platter to a client as long as you are, have enough SEO built up to where you're gonna rank high enough to, to be there, right, on the right page. But AI is taking it a step further, and then they're gonna search you and find you on all the things.
So if a property management company only has a website and they have [00:22:00] nothing else, they have no blogs, they have no LinkedIn, any other socials, YouTube, whatever, then it's gonna kinda die there?
Alex Zweydoff: No, it won't, it won't necessarily die. if you're asking a brand-related question, it will most likely show up. But if you're looking for who's the best property manager in Orlando and you have great Google reviews, but you have, you know, 10 Yelp reviews that were just awful, you have bad BBB reviews, it looks at all those different things, and it pulls it all together, and it shows them, okay, this person, you know, these are the best, this is why, and it links-- it shows you the sources.
If you look at the bottom, it shows you sources, and it's pulling from anytime it... How it works is it takes... Basically, your, your prompt goes in. Prompts are anywhere from seven to ten words. Very lu- they're not like you're putting into Google. You're not putting best property manager Orlando. You're putting, "Who is the best property manager in Orlando for this?"
Or whatever. And it takes this out, and it basically shoots it out to seven different agents, and they go back, and they put all this information back into one. So queries and all that come into play, citations. But it's, it's gathering all this information. It says, "What is the whole [00:23:00] world wide web and what we've crawled
What are they saying about this person?" So it takes all these different things into factor. Google really relies on keywords, their EAT that they think you have for that, you know, citations from other sites. But they're looking at a much broader picture, and they search very specific sites.
Yelp is back. If... And people need to start optimizing their Yelp again. It is two, it is 2005, and the Yelpers are out there. And it is very much Yelp, Quora. You remember Quora back in the
Stacey Salyer: I do remember Cora,
yeah.
Alex Zweydoff: in the top five.
Stacey Salyer: Cor- Cora's back? Or Cora's around? I don't...
Alex Zweydoff: It is, it is, it is still around because these websites have been around for a long time.
They have that authority. They have that trust. People are using it. That's what they're looking for. You know, Reddit. Reddit is a
Stacey Salyer: Reddit. Yeah, I have heard Reddit's a huge one. Yeah. Okay
Alex Zweydoff: A-AI is answering the question, and so it... That's what it is. It's answering the question, and so all these sites are questions asked, and they're answering those questions that people are looking for, and they have authority, so that's where they're pulling from
Stacey Salyer: Interesting. Okay, cool. So I know, you know, [00:24:00] obviously on my show we love to talk about like buying and selling property management companies and, you know, whatever this topic, you know, whatever topic we're talking about, like how that would, would relate. Obviously, you know, I teach a lot the messy middle, like due diligence.
And as we were talking, I kind of, I was, had this aha moment. So it would definitely serve people well, if they're, you know, looking to buy a, a company or even just the contracts, a book of business, but to maybe, you know, have the website audited and kind of sit down and really look at that.
So could you kind of speak to maybe how that would work in their benefit?
Alex Zweydoff: Yeah, if, well, if you're looking... Here, here's the thing. When a website is done right and it's optimized and you're getting lead generation, that's an asset. You know, most time, most of the time it's a dusty brochure on a website. That's what websites are 'cause they're not optimized.
But if you have a true lead generation source, that, that is m- more money in your pocket every month when you're getting new doors, and that's huge. If someone has a website that's actually bringing in qualified leads every month, yes, that's an asset. [00:25:00] Yes, if you can do that, you can sell your property management company for a lot more money if you have that.
And, you know, if you're looking at that, an audit's very important because You can find a lot of errors like bad backlinks. A lot of times companies will go buy backlinks. When you buy backlinks, it's usually really not good because there's backlink farms, and it just turns into this whole mess, and you could be blocked.
So if you, someone has a website that's been blocked basically from Google because of all their toxic backlinks, you wanna know that because then their website's not performing. But you actually get to see what their website's doing. And if you're someone buying it, you definitely want the audit done because you're gonna see , if it's an asset or if it's not.
If it's not an asset, that, that's gonna be taken into consideration for your value that you're gonna offer. And but also for someone who's selling their business you know, that's a tool for you to get more money for your business
Stacey Salyer: Right. Yeah, no, 100%. That's really cool. And so you guys, do your audits cost money? So is that something like if you're buying or selling or, you know, you're just building, so... 'Cause that's my other thing I t- try and teach is, you know, you should always be building your business as an asset. And you know, really, yes, your [00:26:00] website should be a huge asset in your company.
So do your audits cost people money?
Alex Zweydoff: They cost us money, but not any clients. We do free SEO audits for everyone. We're educators and advocates first, and that is very much a tool for us to teach people, like show people the real data. We love data. We had the PMSEO report that came out recently, but it's, just shows people where they are, what their, how their website's performing, and where their bottlenecks in that website are.
And it's a, we show them a path forward "This can all be fixed. You just have to spend the time to do it."
Stacey Salyer: Okay, that's cool. Well, I'll make sure that we put in the show notes a link to where they can go get the audit. And then of course within my programs you know, we'll make, make sure that we do a good introduction you and Lacey within my, my program so that people can really work with you guys, you know, when they're looking to buy.
There's just another step of due diligence I think would be really important to go through,
Alex Zweydoff: It truly is. Yeah, it's like, it's like getting your contracts checked out, you know? Simple as that. If they have bad contracts that aren't pr- returning any fees or money it's not as valuable.
Stacey Salyer: Right. Yeah, no, [00:27:00] 100%. That's really cool. So what else is going on in the SEO, AI world? What do you have any hot takes, any major opinions? You know I love some contrarian-type views. you got?
Alex Zweydoff: So we very much push organic growth and things like that. But one of the cool things I think people need to start realizing is ads have already come out in ChatGPT. So leveraging those to grow your business leveraging those to, you know, people are typing into, you know, ChatGPT, "How do I sell my how do I sell my property management business?"
Stacey should be popping up right next to it. You know what I mean? Things like that. Or you're-- If you're looking, we actively buy property management companies, whatever it may be. I think that that's gonna be something that's gonna change the game too, 'cause you know how Google Ads changed or everything for the industry at that point in time?
That's gonna be the next big move, I think, in AI for marketing
Stacey Salyer: Okay. Okay, cool. So do you-- can you kind of explain to the listeners how that works? Like the ads, do you know, are you kind of familiar with how ads run like in ChatGPT? And, and is Claude also doing ads or is it just chat?
Alex Zweydoff: Claude hasn't [00:28:00] released ads yet. And it's more to the free accounts, I think, that it goes to. To if you're paid, you're not being served ads. and but Claude has not released ads yet. ChatGPT was of the first to do it. They just started two months ago. we're very lucky to get in on a beta a beta for a, an ad generation thing that they're doing.
So that was really cool. It's coming to certain accounts, I think, at the time. Now it is fully launched. But it's basically just like a Google Ads was done, but it's just for high-intent searches. If the keywords aren't keywords, it's more of, it's more statements.
It's more of those longer, tail sentences that people are asking 'cause that's why they kind of wanna find out I think what they're saying is that you can actually be a little more you can pinpoint your client a little better because your memory in all your ChatGPTs, your Claudes, all that is, knows everything about you, down to your like, probably your darkest secrets, you know, that you've maybe asked it, like the s- the stupidest question you've asked.
You know? It knows it. Like it got me one day, and I was like, "Oh my God." It was, said something about, you know, one of my cats, and I was like, "Oh." I was like, "Oh, wow, that's weird." I'm like, I didn't realize I must have threw like a Facebook post or something in there once, however, something, and it's [00:29:00] like, "Oh, that's weird."
But it knows everything about you, and it can take that information and your memories and turn it into a profile for you. So it's like perfect rather than having to actually use a keyword. They know your psyche behind it. They know what kind of questions you ask.
They know what other things you like from those things, and it kind of just buil- piggybacks off of that. But that's gonna be the new next trend, I think, in, in that sector.
Stacey Salyer: And so is chat, is it directing ads to people? So kind of like how Instagram algorithm will work. You know, Instagram right now, from what I understand from all the gurus out there, is like follower count doesn't really matter as much. It just really matters about your content, and it's just shooting it out to people who are, you know, like all my content's buying businesses, right?
So in theory, it should be going out to those people. Is it kind of like that in ChatGPT as well for ads? Or is it, or is it like if I'm on there and "How do I rent my house in Orlando?" It's gonna pop up the top three ads?
Alex Zweydoff: Oh, no. It's like, it's it's serving you the ads. It's more, I think more like the, the Meta, so how Meta does it. Meta is like one of the great things too as well. That's what's, [00:30:00] it's a much cheaper option for ads as well. But you can really get specific for... Facebook is one of the best in Meta because they know everything about you.
Everything. They have every kind of-- The retargeting is great with those. Like whoever, the pixel that they create that puts on your website is just, can change your whole re- your whole buyer journey as far as someone coming that's looking and following them and things like that, 'cause everyone's on Facebook.
But it's very much like that, and they can really pinpoint things a little differently. They're getting a lot of, I think they're gonna be doing a lot more updates on the ChatGPT side as far as more stats that you can kind of be specific on, male, female, that kind of stuff. I don't think they've gotten that deep into it yet.
But it's just launching. So they're probably already have seven versions ahead right now, and they're launching it like little by little. But that's something to look out for. If you don't, you don't have a paid account on there, they're gonna be showing you ads, and it's gonna be very big revenue generators for any kind of business
Stacey Salyer: Okay, that's really cool to know. And so kind of going to that, I know like Facebook has been around forever and ever it feels but feels like a lot of the younger generation is not on Facebook. So do you, do you have [00:31:00] any ideas, like maybe a crystal ball of what you think platform-wise will grow, as far as like with our younger generation ad-wise?
Or do you think AI is just gonna kind of take over a lot of that as well?
Alex Zweydoff: Well, the younger generation, they had no drawback into going to AI. That's all they knew, kind of like that's what they've known, and they don't have the preconceived notions that we've had, We've been through all the MySpaces and all those things.
It's-- All it takes is one little phenomenon moment of something to you know, outbreak, and like it becomes something. Facebook wasn't anything for the longest time. It was MySpace. It was all those other tools. Technology and tools are gonna change over time, and AI's just gonna get creepier, I think.
There's gonna be a robot in your house before you know it, you know? Like it's, it's coming. It's all here. you can create your own avatar of yourself that looks exactly like you, talks like you, and does videos for you.
A year ago, I never thought that would be possible. But it is, and it's changing so fast that they... You have to understand, AI in other countries, is already so much more advanced than here 'cause there's legislation and things that have to go through [00:32:00] here.
What we're gonna see in five years is already created. It's just not released to the public yet. So someone's already created these things and tools. You know, we have great vendors like Vendoru who have been like changing the maintenance game and things like that, and it's really great to see the growth over the past year.
Like ChatGPT has changed everything, how they're, the product they're putting out. If you're not adopting AI in your business whether that be operationally or your website, you know, optimizing for that, in twelve to twenty-four months, your business is going to take a hit. People are going to expect it.
Stacey Salyer: Yeah, I've talked a lot about that as well. I think I even wrote somewhat of a contrarian view newsletter a few months ago about that. As far as my opinion, you know, you've maybe got three years, maybe. Like you
Alex Zweydoff: 12 to 24 months. 12 to 24 months
Stacey Salyer: Yeah, and yeah, I think three years was being generous. And there's gonna be huge compression in the market, you know, consolidation in the market for sure.
You know, for those who are not on that game, and then for those who are, and then you've got the bigger guys, and then just the [00:33:00] medium-sized guys. And now is the time, And I've said this time and time again, if you're looking to buy a PMC or, you know, book of business, like if you're not in that game now, like you are behind, right?
So
Alex Zweydoff: If you can understand the people perfect example, someone who wasn't adopting self-showings is, you know, that really s-stood hard on, "No, I'm gonna do self-showings, we're not doing that," you know, they're not here anymore. Technology is changing, and if you don't adapt with it and change with it and elevate your business, an owner's not gonna wanna go with you because you're not doing self-showings, because they tend to have that instant gratification, they wanna get it rent quicker.
But AI is the same thing. If they have a bad experience with calling you, waiting on hold, but they could be talking to an AI agent people don't care about who they talk to. You go to a hotel nowadays, I haven't talked to a front desk person in forever. It's the AI now, but you're getting exactly what you want, and it's usually better and quicker.
And that's what we all want. That's what we all want. Wendy's has it now. Mind-blowing.
Stacey Salyer: Yeah, yeah. No, for sure. And I, and I've had this argument with other people too, 'cause they're like, "No, I still want a human answering the phone." And I'm like, "Well, I understand that, but a [00:34:00] human can't answer 10 lines at one time. A human can't help with five maintenance requests at one time."
Whereas like a Venderoo, agentic AI can be servicing and they can be doing it 24/7. And, you know, then how, how cool is that, that it helps remove like the stress from your team and, you know, everybody gets what they want and they're served well. So yeah, I'm sure you and I could go on for hours about the use of AI in business and, and all that.
But no, these are really cool information. So any other things that you wanna share about what you guys are doing, like maybe the rest of the year or into the new year, or any other hot takes? I'd, I'd love to hear it.
Alex Zweydoff: I've had a busy year with NARPM, so that's been keeping me busy lately. That's been, that's been a lot of my things going on. We have a, a national conference as... Registration is open for that, so that's been great. We're going back to Vegas. So we got a lot of travel coming up.
And I think that we're just out there spreading the message that, you know, your website can rank. You can actually get organic leads from your website. You don't have to pay Google Ads a ton of money. We did release the PM SEO report [00:35:00] about two weeks ago, and I think it's something that people really need to look at and download 'cause it really tells the story of the average property manager, what their website's ranking for.
And it really opens your eyes to listen, There's people out there that are doing it, and it shows you what's happening when they do it. There's this one property manager company and they are on par with the big Gray Stars and all the big national companies 'cause they're doing it right.
And if you do things right, you get rewarded. And it's not a big investment. I can guarantee you it's half of what you're putting into Google Ads that's an, an SEO contract c- a monthly contract cost. And it, yet, the biggest thing is it takes time. It takes about six months for you to see that result, but then it compounds over time.
With Google Ads, you stop paying Google Ads, it stops. So, we're just out there spreading that message and trying to get people because like you said, in t- twenty-four to, you know, thirty-six months, there's gonna be a lot of compression, and there's gonna be a lot of companies that are going to be closing.
We're gonna see a lot of our friends' businesses not doing well because they've fought against this for so long. And we wanna try to avoid that. If you can get your leads and how they come into your business are gonna change. [00:36:00] And if you don't have that optimized for that, you will see some bleeding out a little bit.
And I think that's what we're trying to do is help people not get to that space, you know, and try... It takes time to educate people of change. And so that's what we're trying to do and just really try to make sure that we can make a difference. That's what we always want to do. It's never about making money.
It's about making a difference.
Stacey Salyer: Yeah, I love that. Well, I always say, you know, money will come when you're doing what you're meant to be doing and serving the people that you're meant to serve.
Alex Zweydoff: And money will go. Money will go, money will come.
Stacey Salyer: Yeah. It will. But it'll come. It'll come more. Well, this was really great. I, I learned a lot. I hope that my listeners were able to learn a lot.
We'll make sure to put all the links in the show notes. So everybody that is listening, hop on. And, and you also will audit any website, right? 'Cause you've audited my website and I'm, I'm not a property management company. So any, any website. So if you're a vendor or whoever, pop
Alex Zweydoff: Mechanic, you know, plumber, doesn't matter. We love helping people. We don't, only work with property [00:37:00] managers, but I will give you a basically a tool to hand to someone else that can help you with it
Stacey Salyer: Yeah. And I love that, and that's so cool. Yeah, and I love that you guys niche down. I love it when people are, like, in their niche or niche. I don't know how to pronounce that word. I bounce back
Alex Zweydoff: Potato, potato.
Stacey Salyer: Right, I know. So, awesome. Well, thank you so much, Alex. And I I'm sorry that Lacey couldn't join us today, but I'll have to have you both back on, and we'll do round two because it is such a fast-moving subject.
Probably should have you guys on at least quarterly and get quarterly updates. And thank you again so much for coming on. And is there any other promo things that you guys are doing and that you'd like to promote?
Alex Zweydoff: No, just download the PMS SEO report. I think that's our big thing right now, and book a strategy call with us and you can hear, just like me and Stacey were geeking, I was geeking out in front of her, you can do it live with me there
Stacey Salyer: Awesome. Very cool. All right. Well, thank you so much for coming on today, and we'll see you all again soon
Outro: Thanks for listening to the Stacey Salyer show. Here's the deal. You can read about [00:38:00] acquisitions anywhere, but you can't learn acquisitions from someone who's done it the way I have as a buyer, a seller, and from the corporate side evaluating hundreds of companies. That's why I need you to subscribe and share this with someone in your network who needs to hear it.
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