Two Decades of Industry Innovation
My story of pioneering solutions that have transformed property management
2004
Entered Property Management
I began my journey in property management, laying the foundation for innovative operational systems that would later transform the industry.
2010
Launched Builder PM Division
I created and scaled a property management division for a prominent home builder, establishing scalable systems that set a new standard.
2016
Founded Independent PM Company
I launched my own company in 2016—built from my living room as a single mom—determined to prove you could grow a profitable business without sacrificing your life to do it. I built the region’s first remote-first model by strategically integrating virtual assistants, creating a tech stack that automated the day-to-day, and introducing administrative fees that funded better resident service and stronger margins.
It wasn’t just efficient—it was a new way forward. I showed that property management can be both highly profitable and designed to support the life and leadership of the woman building it.
2020
Pandemic Innovation & Leadership
During the COVID-19 pandemic, I led the industry by pioneering 7-day operations with virtual assistant integration, achieving 12-hour response times and reducing vacancies. I also established a rental assistance program that streamlined aid applications and maximized fund collection. These innovations ensured the successful integration of an acquired company, even during challenging times.
2022
Strategic Exit & Industry Leadership
I sold my company to PURE Property Management and played a key role in building the largest third-party property management company in the U.S., streamlining operations across a multi-thousand-door portfolio.
When I’m not solving business challenges...
When I’m not solving PM chaos, you’ll find me chasing sunshine with my family, building our next adventure, or experimenting with new tech that actually works in real businesses.
