Lessons from My Living Room:
Property Management Strategies
You already know you're ready.
That's not arrogance talking. That's the version of you that sees the boomers exiting, that understands generational wealth transfer isn't just economics, it's opportunity. That version of you knows door-by-door growth is fine, but it's not fast. It's not strategic. I...
Recently I saw another property management owner post their “HUGE WIN!”
Twelve new doors in one month.
The comments were full of fire emojis and “Crushing it!” replies.
Meanwhile, I kept thinking about my own win:
350+ doors. Seller financing. During COVID.
Started the deal in January 2020. Suppose...
Conference season is here, and if you’ve been to more than one, you know it’s equal parts exciting, exhausting, and unforgettable.
Sure — you’ll hear the usual tips: hydrate, pack business cards, bring a portable charger. Don’t worry, I’ll drop the basics at the end for anyone who wants the checkli...
“It is far better to have understood why you failed than to be ignorant of why you succeeded.” — Dr. Burgelman
In 2020, I made what some people might have called a crazy move:
I bought a property management company that was still being run entirely by the owner, with paper systems for everything….e...
A property management strategist's perspective on amplifying women's voices instead of replacing them
The Pattern I Can't Unsee
This year, I've noticed something troubling across professional networks, industry conferences, and workplace discussions: more and more men are speaking for women rather...
How one client's breakthrough reminded me why systematic business transformation matters
The Call That Changed Everything
Last week, I was deep into a strategy session with a property management business owner who manages over 500 single-family doors in one of the most complex markets in the count...
Tenant fees are dominating property management conversations right now.
Scroll through any industry Facebook group or LinkedIn thread and you’ll see it:
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Heated debates about whether tenant fees are fair.
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Discussions about the federal government’s “junk fees” crackdown.
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Frustration
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(And AI Would Be at the Center of It)
When I launched my property management company in 2016, the industry was just starting to talk about virtual assistants and tech-enabled systems.
Most people weren't on board.
Back then, I was a single mom sitting at my kitchen table, building something t
...
Most people see quitting as failure.
But when my son walked away from the sport he’d played since childhood to pursue competitive gaming, I learned a powerful lesson about leadership, identity, and the courage it takes to reinvent yourself.
Why He Walked Away From Baseball
My son had bee...
Why Traditional Hustle Culture Doesn’t Work for Women, and What to Do Instead
When I was growing my property management company alone, I remember looking around the industry and thinking, “Is this what success is supposed to look like?”
Most of the men in the space led with bravado.
...
Everything
It’s been a little over a month since NARPM (National Association of Residential Property Managers) Broker/Owner — arguably the biggest conference of the year for PM business owners and decision makers.
I don’t know about you, but I left re-energized. I love the conversations, the mindset shifts, a...
(And Why Hiring a VA Isn’t the Solution You Think It Is)
You didn’t start your property management business to manage tasks all day.
You started it to lead. To scale. To create something that gives you more freedom—not less.
But somewhere along the way, the advice you got was:
“Just hire a VA.”
S...
