What Is a CORE Teammate?

(And Why Hiring a VA Isn’t the Solution You Think It Is)

You didn’t start your property management business to manage tasks all day.
You started it to lead. To scale. To create something that gives you more freedom—not less.

But somewhere along the way, the advice you got was:
“Just hire a VA.”

So you did. Maybe more than one.

And yet… you’re still:

• Double-checking their work
  
  

• Reacting to maintenance chaos
  
  

• Stuck inside your business instead of growing it
  
  

That’s not your fault.
You were handed the wrong strategy.

The VA Trap: What No One’s Talking About

The problem isn’t the help you hired.
It’s the way you hired.

The “just-hire-a-VA” advice works great if you:

• Have documented processes
  
  

• Know exactly what outcomes you’re delegating
  
  

• Have time to train and manage effectively
  
  

But let’s be real—most property management company owners don’t have that.
You’re operating in the weeds, managing fires, trying to scale and survive all at once.

And hiring in that state?
It doesn’t solve the problem.
It just redistributes the chaos.

The New Standard: CORE Teammates

A CORE Teammate is not a VA.
It’s not an assistant.
And it’s definitely not another person you have to manage day-to-day.

CORE stands for Coordinated Remote Expert.

These are strategic team members—trained, embedded, and aligned to your systems.
Not floating in Slack. Not waiting for your next Loom.

They are part of your structure, not a patch on it.

CORE vs. VA: What’s the Difference?

The difference?
Design. Structure. Strategy.

This is about building a role that scales with you—not hiring someone to "help" and hoping it sticks.

How Do You Build One?

You don’t find a CORE Teammate.
You design the role first—using a framework that sets your business (and them) up to succeed.

That framework is The ELEVATE Method.
It’s the process I developed after:

• 20+ years in the property management industry
  
  

• Building a business that ran without me
  
  

• Scaling with remote team members who were true extensions of my leadership
  
  

The ELEVATE Method helps you:

• Identify the right role and timing
  
  

• Map your workflow before you hire
  
  

• Train once—with a system, not guesswork
  
  

• Offload chaos and reclaim your time
  
  

Why This Matters Now

You’re not just trying to survive Q2.
You’re building a future-proof business.

And the truth is—your next big leap won’t come from software or hustle.
It’ll come from designing the right team structure around you.

Because you can’t lead like a CEO…
if you’re still acting like the maintenance coordinator.

Ready to See If You’re There?

Start with the CORE Scorecard—a free, fast tool to find out how close you are to hiring your first real strategic team member.

Scorecard 

Then join me for the free strategy session on May 8, where I’ll walk you through:

• What a CORE Teammate actually is
  
  

• Why most VA advice fails property management company owners
  
  

• And how to build the role that gives you 30+ hours back every week
  
  

FREE Online Strategy Session: Build the Role, Rhythm, and Right Hire 

Final Word:
This isn’t about doing more.
It’s about becoming more of the leader your business needs.

Stop managing.
Start scaling—with CORE Teammates.